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Exhibition Profile
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Promotion Strategy for FLUID 2009
| Releasing the news about the
exhibition in professional
magazines: |
| Get the most out of our extensive
publicity campaign to provide the event the widest
exposure possible to targeted market
through |
| · |
Advertisements and
editorials coverage in relevant trade
publications |
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Email broadcasts to
increase show awareness and to update new
information |
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Advertisements in
leading newspapers |
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Show Daily designed to
highlight exhibitors' products and services will
be distributed during the show
period |
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Extensive direct mailing
campaigns to capture targeted
buyers |
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Comprehensive Show
Previews for distribution to promote exhibitors'
presence in the show |
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Press releases to
various media |
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Media Conference to
announce the progress and highlights of the
event |
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Other collaterals such
as Invitation Flyers and Posters will be
distributed to all exhibitors to assist them in
promoting and highlighting their presence in the
show |
| Advertising Plan within the Industry: |
| Series of
advertisements in main trade media such as:
General Machinery \ Fluid Machinery \ Process \
Pumps \ Pump Review \ The world of pumps \ Diesel
& Gas turbine publication \ The world of pumps
& valves \ International General Machinery \
General Machinery Series \ Mechanical Engineers \
Mechanical Business China \ Electromechanical
Equipment \ Hydraulic and Pneumatic \ Compressor
Technology \ S&M Electric Machines \ Vacuums \
Public Utilities \Automation & Instrumentation \ Pumps & Valves price manual \ Fluid transmission and control \ China electric
power plant equipment. etc. |
| Set up an official exhibition website
of http://www.fluid-sh.com/,
making linkage with famous trade websites home and
abroad such as: |
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